Terms of Use

Etapa — AI-Powered Cycling Companion

Effective Date: June 25, 2026

1. Acceptance of Terms

By downloading, installing, or using the Etapa mobile application ("App"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, do not use the App.

Etapa reserves the right to update these Terms at any time. We will notify you of material changes through the App or via email. Your continued use of the App after such notification constitutes acceptance of the updated Terms.

2. Description of Service

Etapa is a cycling training application that uses artificial intelligence to generate personalised training guides, provide companion-led advice, and help you prepare for cycling events. The App includes:

• AI-generated training guides tailored to your goals, fitness level, and schedule
• Interactive AI companion chat with selectable companion personas, weekly check-ins, ride tips, and session guidance
• AI bike-fit and posture checks that analyse photos or short videos you upload
• "Find a goal" event search, which surfaces third-party cycling events that match your goal and location
• Bike-maintenance walkthroughs and a roadside-assistance chat for common mechanical problems
• Optional Strava connection to sync your recent cycling activities
• Optional Whoop connection to sync your recovery, strain, and sleep metrics
• Guide editing, activity management, calendar views, progress tracking, and training-load management

Some features change over time, and we may add, modify, or remove features at our discretion.

3. Eligibility

You must be at least 16 years of age to use the App. By using the App, you represent and warrant that you meet this age requirement. If you are under 18, you must have permission from a parent or legal guardian.

4. Account Registration

You may be required to create an account to access certain features. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us immediately of any unauthorised use of your account.

5. AI-Generated Content Disclaimer

Etapa uses artificial intelligence (powered by third-party AI services) to generate training guides, companion-led advice, and other content. You acknowledge and agree that:

• AI-generated content is provided for informational and guidance purposes only and does not constitute professional medical, fitness, or health advice.
• Training guides and companion suggestions are generated algorithmically and may not account for all individual health conditions, injuries, or physical limitations.
• You should consult a qualified healthcare professional before beginning any new exercise programme, particularly if you have pre-existing health conditions.
• AI bike-fit and posture feedback is a rough, automated guide based on the images you upload. It is not a professional bike fit and is not a medical, physiotherapy, or injury assessment. For pain, persistent discomfort, or anything that may be injury-related, see a qualified bike fitter, physiotherapist, or doctor.
• Roadside-assistance and bike-maintenance guidance is general information only. You are responsible for deciding whether your bike is safe to ride. If in doubt, walk and seek a qualified mechanic. Never ride a bike you believe to be unsafe.
• Etapa is not liable for any injury, health issue, mechanical failure, or adverse outcome resulting from following AI-generated training guides, bike-fit feedback, maintenance or roadside guidance, or companion advice.
• AI companion personas are fictional characters. Their names, biographies, and any stated qualifications are illustrative and do not represent real individuals or certified coaches, and no real coaching relationship is created.

6. Assumption of Risk

Cycling, strength training, and other physical activities carry inherent risks, including the risk of serious injury or death. You acknowledge and accept these risks. You are solely responsible for exercising within your limits, riding safely and lawfully, wearing appropriate equipment, checking that your bike is roadworthy, and making your own judgement about whether any activity, route, intensity, or guidance suggested by the App is appropriate for you. You participate in any activity suggested by the App entirely at your own risk.

7. Your Content and Uploads

The App lets you provide content, including chat messages, training notes, and photos and short videos you upload for the AI bike-fit, posture-check, and roadside-assistance features ("Your Content").

• You retain ownership of Your Content. You grant Etapa a limited, worldwide, royalty-free licence to host, store, process, and analyse Your Content solely to provide and improve the features you use — including sending it to our AI and infrastructure providers as described in our Privacy Policy.
• You confirm that you have the right to upload Your Content and that doing so does not break the law or infringe anyone else's rights. Only upload photos or videos of yourself, or of people who have agreed to it.
• Do not upload content that is unlawful, harmful, or that contains other people's personal information without their consent.
• You can delete Your Content, and you can delete your account at any time, which removes Your Content (including uploaded photos and videos) as described in our Privacy Policy.

8. Human Review (Opt-In)

To refine the AI companion personas and the quality of their advice, members of Etapa's review team — human staff under contract with us — may review a sample of AI companion conversations.

• Opt-in by default off. Human review only happens when you have turned on Help improve your companion in Settings → Companion & health → Privacy. The toggle is off when you create an account.
• Personal information is removed first. Before any human sees a message, our server strips names, email addresses, phone numbers, postcodes, street addresses, URLs, and credit-card-shaped numbers from the text. Where the original message said "Hi, my name is Sarah", the human reviewer sees "Hi, my name is [NAME]". Redaction is automated and conservative — we err on the side of removing too much rather than too little.
• What human reviewers see. Reviewers can read redacted companion-chat messages, your training guides and sessions, the structured weekly check-in answers you've submitted, and metadata about your ride-tip requests. They cannot see your email address, payment details, login credentials, or any data you have not shared with the AI companion itself.
• Reviewer notes. Reviewers may attach short text notes against any of the above to feed back into the AI training loop. These notes are internal to Etapa and are not shared with you or with third parties.
• You can turn it off any time. Switching the toggle off prevents any future review of your conversations. Existing redacted samples already collected may be retained for an internal review window of up to 12 months and are then deleted, unless you delete your Etapa account first (in which case they are deleted immediately as part of the standard account-deletion flow).

9. Third-Party Services and Content

The App relies on and surfaces content from third parties, and your use of those parts of the service is also subject to the relevant third party's terms.

• Strava (optional): If you connect Strava, your use of that integration is also governed by Strava's own terms and privacy policy. You are responsible for complying with them. We may change, suspend, or remove the Strava integration if our access to Strava's API changes.
• Whoop (optional): If you connect Whoop, your use of that integration is also governed by Whoop's own terms and privacy policy. You are responsible for complying with them. We may change, suspend, or remove the Whoop integration if our access to Whoop's API changes.
• Event search: The "find a goal" feature returns information about third-party events gathered from external sources. We do not organise, endorse, or guarantee the accuracy, availability, pricing, or safety of any event, and details may be out of date or incorrect. Always confirm details with the event organiser before relying on them.
• External links: The App may link to third-party websites we do not control. We are not responsible for their content or practices.
• App stores: Your download and use of the App is also subject to the terms of the Apple App Store or Google Play Store.

10. Acceptable Use

You agree not to:

• Use the App for any unlawful purpose or in violation of any applicable laws or regulations
• Attempt to reverse engineer, decompile, or disassemble any part of the App
• Interfere with or disrupt the App's servers, networks, or infrastructure
• Use automated tools, bots, or scrapers to access the App
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Share your account credentials with third parties or allow others to access your account

11. Intellectual Property

The App, including its design, code, AI models, companion personas, branding, and all associated intellectual property, is owned by Etapa and its licensors. Nothing in these Terms grants you any right, title, or interest in the App beyond the limited licence to use it as described herein.

You retain ownership of any personal data you provide (such as goals and training preferences). By using the App, you grant Etapa a limited licence to process this data solely for the purpose of providing the service.

12. Subscriptions and Payments

Certain features of the App require a paid subscription. Subscriptions are offered on a recurring basis (monthly or annually) and are billed through the Apple App Store or Google Play Store. The current price, billing period, and any introductory or free-trial offer are shown to you in the App before you confirm your purchase.

Free trials and automatic renewal. Where a free trial is offered, your subscription begins automatically as a paid subscription at the end of the trial unless you cancel at least 24 hours before the trial ends. Subscriptions renew automatically at the then-current price for the same period unless you cancel. You can cancel at any time through your device's app store subscription settings; cancellation takes effect at the end of the current billing period.

Refunds. To request a refund, use the "Request a refund" option in the app's Settings, or visit reportaproblem.apple.com (Apple) or your Google Play subscriptions (Android). Refunds are issued and processed by the Apple App Store or Google Play Store under their respective policies; Etapa does not process payments or issue refunds directly, and cannot guarantee a refund that the app store declines. Nothing in these Terms affects your statutory rights, including any cancellation or "cooling-off" rights you may have under applicable consumer law.

Subscriptions are provided by Etapa Ltd.

13. Termination

We may suspend or terminate your access to the App at any time, with or without cause, and with or without notice. You may stop using the App and delete your account at any time. Upon termination, your right to use the App ceases immediately.

14. Disclaimer of Warranties

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. ETAPA DOES NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ETAPA AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE APP.

IN NO EVENT SHALL ETAPA'S TOTAL LIABILITY EXCEED THE AMOUNT YOU HAVE PAID TO ETAPA IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED POUNDS STERLING (£100), WHICHEVER IS GREATER.

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law. If you are a consumer, these Terms do not affect your mandatory statutory rights.

16. Indemnification

You agree to indemnify, defend, and hold harmless Etapa and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with your use of the App or violation of these Terms.

17. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

18. Contact Information

These Terms are between you and Etapa Ltd, a company registered in England and Wales (company number 17130882), registered office 306b Cavendish Road, London SW12 0PJ. If you have any questions about these Terms, please contact us at:

Email: helloetapa@gmail.com
Website: https://getetapa.com